It’s not by chance that Alfaparf Milano is now the number one Italian brand in the hair salon industry worldwide.

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Alfaparf Evolution Of The Color Cube Permanent Colour 60ml

£4.92 ex vat available on subscription
The Evolution of the Color CUBE technology includes three unique ingredients working in 3 subsequent phases for an even, long-lasting colouring. Phase I MULTI LAMELLAR VEHICLE It allows pigments to penetrate deeply while protecting their integrity for unparalleled colour longevity and soft, easy to detangle hair. Phase II HYALURONIC ACID It creates a protective film around the hair in order to maintain ideal hydration resulting in excellent colour coverage and strong, resistant hair. Phase III HYPER INTENSE COLOR SYSTEM The Micro pigments penetrate into hair fibre which blocks the colour providing an excellent long-lasting coverage.
  • Perfectly even and smooth colour
  • More intense colour
  • Hydrated and flexible colour
  • Extremely soft and smooth hair strands
  • Easier combing
  • Incredible shine
The new formula contains for the first time in hair colouring the hyaluronic acid. Combined with MLV and HCI, it guarantees a perfect hair colour. Replacing p-phenylenediamine with paratoluendiamine has made the formula even more delicate. The thick consistency increases the precision of application.    

Alfaparf Color Wear Ammonia-Free Colouring Cream 60ml

£4.92 ex vat available on subscription
Alfaparf Color Wear is an innovative semi-permanent hair colouring cream, which presents a natural shade range for tone in tone hair colouring. It has a vegan, ammonia-free, MEA (monoethyl)-free, PPD-free, alcohol- or silicone-free formula. Product packaging is made from 90% recycled paper, and the traditional manual instructions leaflet has been replaced by a QR code on the package which allows you to download its electronic version.

Features:

  •          Provides gentle yet effective hair colouring
  •          Lightweight, gel-cream consistency
  •          Easily applied and washed off
  •          Oil complex that nourishes and regenerates
  •          Provides up to 150% more gloss (compared to the previous version of Color Wear)
  •          Perfect grey coverage (up to 100%)
  •          Gives natural effect
Contains an arginine based complex - an amino acid naturally occurring in hair, which, through its alkalising properties can replace ammonia and MEA. It also contains a complex of essential oils: camellia, argan, sweet almond, sunflower seed and green tea. They have moisturising, protective and softening properties. The product also prevents frizz.  

Alfaparf That’s It Never Brass Shampoo 250ml

£6.15 ex vat available on subscription
Alfaparf That's It Never Brass Shampoo is recommended for everyday care of cool blonde, gray or white hair. Suitable for natural or dyed hair. It does not contain sulphates and parabens, so it provides gentle, non-burdening care.
  • Intensely strengthens hair
  • Emphasizes light, cool shade
  • Levels out yellow tones
  • Adds luminous shine
Contains light beads, which are very small, unique particles. They perfectly reflect the light in many directions, giving the hair fabulous shine and brightening the colour.

Alfaparf Style Stories Volume Mousse 125ml

£6.15 ex vat available on subscription
The Style Stories Volume Mousse is recommended for fine and delicate hair. The Style Stories line offers products suitable for complex hair styling.
  • Increases hair volume by 87%
  • Provides a light hold
  • Increases volume
  • Gives shine
  • Adds lightness
 

Alfaparf Style Stories Vintage Powder Spray 8g

£8.61 ex vat available on subscription
Style Stories powder from Alfaparf for styling any hair type. Adds splendid texture and a matte finish. Recommended for artsy, messy styles. Very easy application.
  •          Gives texture
  •          Holds the style
  •          Lifts hair at the root
  •          Immediately increases volume
  •          Gives matte finish
  •          Handy spray formula
  •          No stiff hair
  •          Makes it easy to hand-style

Alfaparf Style Stories Thermal Protector 200ml

£6.15 ex vat available on subscription
Alfaparf Style Stories Thermal protector is recommended for all hair types. The spray has heat protective properties. It has a lightweight formula that does not weigh the hair down.
  • Protects the hair during styling using the electrical devices
  • Protects against high temperature up to 230°C
  • Prevents the hair from damage and over drying
  • Has a lightweight, dry mist formula
  • Has a delicate, fresh fragrance

Alfaparf Style Stories Texturizing Gel 150ml

£6.15 ex vat available on subscription
Alfaparf Style Stories Texturizing gel is recommended for all hair types. It is perfect for short hairstyles. The gel gently defines the hair structure and provides a natural effect.
  • Has a light hold
  • Gently increases the hair volume
  • Provides a definition and structure
  • Leaves a natural finish
  • Leaves the hair flexible and easy to re-style

Alfaparf Style Stories Texturizing Dry Shampoo 200ml

£6.15 ex vat available on subscription
Alfaparf Style Stories dry shampoo allows you to quickly refresh your hair without the need to rewash your hair. It gives texture, making hair easier to style. Pleasant, fresh scent that stays on hair.
  •          Provides light hold
  •          Absorbs sebum
  •          Lifts strands at the root
  •          Gives more volume
  •          Delivers texture
  •          Hair remains light and bouncy
All products in the Style Stories line are enriched with moringa oil, which regenerates, moisturises and strengthens hair. It reduces dryness and frizz, also restoring its natural glow. It also works well against dandruff and hair loss.

Alfaparf Style Stories Sculpting Hairspray 250ml

£7.38 ex vat available on subscription
Alfaparf Style Stories Sculpting gas-free hairspray is recommended for all hair types. The hairspray strongly sets and defines the hairstyle, leaving a glossy finish.
  • Strongly sets the hairstyle
  • Sculpts and defines
  • Leaves a shiny finish
  • Has a comfortable applicator
  • Gas-free formula

Alfaparf Style Stories Original Hairspray 500ml

£7.38 ex vat available on subscription
Alfaparf Style Stories Original hairspray is recommended for all hair types. The hairspray sets and holds any hairstyle with a glossy finish, without weighing the hair down.
  • Has a strong hold
  • Provides a natural hair flow and movement
  • Leaves a natural looking hairstyle
  • Leaves a glossy finish
  • Does not weigh the hair down
  • Easy to brush off

Alfaparf Style Stories Extreme Hairspray 500ml

£7.38 ex vat available on subscription
Alfaparf Style Stories Extreme hairspray is recommended for setting and fixing all hair types. The hairspray provides a super strong hold and it provides sculpted results.
  • Has a super strong hold
  • Leaves a natural looking hairstyle
  • Provides a smooth and bouncy hair movement
  • Has a shiny finish
  • Does not weigh the hair down
  • Easy to brush off

Alfaparf Style Stories Flexible Mousse 250ml

£6.15 ex vat available on subscription
Allwaves wipes remove hair colour and colour creme residue off hands, face and neck areas. Allwaves formula is free of parabens, paraffin und formaldehyde. In addition to the cleansing properties, it also softens and moisturises the skin.
  • Gently cleanse skin
  • Remove colour stains
  • Deeply moisturise skin
  • Soften and soothe
  • Suitable for sensitive skin
The wipes contain camomile extract, which soothes the skin prevents irritations. In addition, emollients intensely moisturise skin.

Alfaparf Style Stories Firming Mousse 250ml

£7.38 ex vat available on subscription
Alfaparf Style Stories Firming Mousse is recommended for curly and wavy hair. The mousse defines and enhances curly and wavy hair structure.
  • Provides an even looking curls
  • Defines and enhances the curly hair shape
  • Tames unruly hair
  • Has a strong hold
  • Does not dry the hair

Alfaparf Style Stories Twisted Curls Cream 100ml

£7.38 ex vat available on subscription
Alfaparf Style Stories Twisted curls cream is recommended for curly hair. The cream enhances and defines the curly hair structure.
  • Defines and enhances the curly hair shape
  • Controls and tames the hairstyle
  • Softens and sets the hairstyle
  • Does not leave residue

Alfaparf Style Stories Blow Dry Cream 150ml

£7.38 ex vat available on subscription
Alfaparf Style Stories Blow dry cream is suitable for all hair types. The cream softens and conditions the hair and it should be applied before hair drying.
  • Increases the hair volume
  • Decreases the blow-drying time
  • Softens and detangles
  • Facilitates the hair combing
  • Tames unruly hair
  • Prevents from the frizz

Alfaparf Solarium After Sun Nourishing Shampoo 250ml

£4.92 ex vat available on subscription
Solarium cosmetics provide effective hair protection during and after sun exposure. Products in this line form an invisible barrier on the hair that protects them from harmful external factors and fades color. In addition, they restore the optimal level of hydration and deeply nourish the hair. Your hair is destroyed by too long sea and sun baths? Rejuvenate them with a nourishing Solarium shampoo. It contains a combination of 3 oils that radically reinforce the hair, providing a smooth and radiant appearance. The cosmetics remove any residue of chlorine and salt. In addition, it enriches the hair fiber, facilitates combing and intensifies the shine. Provides instant results.
  •     Gently cleanses
  •     Removes residue of chlorine and salt
  •     It gives hair softness and shine
  •     Disciplines the hair
  •     It facilitates combing
  •     Protects the hair
  •     It deeply moisturizes and nourishes
Baobab exhibits strong antioxidant properties and prevents any damage. The argan oil contained in the shampoo deeply moisturizes and nourishes the strands, and beneficial jojoba oil softens the hair and facilitates combing.

Alfaparf Solarium Protective Oil 125ml

£4.92 ex vat available on subscription
ALFAPARF Solarium Sun hair Ultra light protective fluid is recommended for all hair types before and after the sun exposure. The Alfaparf fluid protects the hair from damaging UVA and UVB rays. It helps the hair combing and prevents them from drying out.
  • Creates a protective layer on the hair
  • Increases the hair resistance to external factors
  • Prevents from drying out
  • Protects against the colour fading
  • Smooths and softens the hair
Alfaparf Solarium Sun hair Ultra light protective fluid contains three oils:
  1. Baobab oil, which is a natural antioxidant – protects the hair from free radicals during the sun exposure.
  2. Argan oil – intensively moisturizes and nourishes the hair.
  3. Jojoba oil – smoothes and softens the hair.
The fluid does not contain sulphates or parabens.

Alfaparf Solarium SPF15 Ultra Light Protective Fluid 125ml

£4.92 ex vat available on subscription
ALFAPARF Solarium Sun hair Ultra light protective fluid is recommended for all hair types before and after the sun exposure. The Alfaparf fluid protects the hair from damaging UVA and UVB rays. It helps the hair combing and prevents them from drying out.
  • Creates a protective layer on the hair
  • Increases the hair resistance to external factors
  • Prevents from drying out
  • Protects against the colour fading
  • Smooths and softens the hair
Alfaparf Solarium Sun hair Ultra light protective fluid contains three oils:
  1. Baobab oil, which is a natural antioxidant – protects the hair from free radicals during the sun exposure.
  2. Argan oil – intensively moisturizes and nourishes the hair.
  3. Jojoba oil – smoothes and softens the hair.
The fluid does not contain sulphates or parabens.

Alfaparf Solarium After Sun Mask 150ml

£4.92 ex vat available on subscription
Solarium cosmetics provide effective hair protection during and after sun exposure. Products in this line form an invisible barrier on the hair that protects them from harmful external factors and fades color. In addition, they restore the optimal level of hydration and deeply nourish the hair. Your hair is destroyed by too long sea and sun baths? Rejuvenate them with the nourishing Solarium series. It contains a combination of 3 great strengthening oils, giving a smooth and radiant look ti your hair. The mask enriches hair fiber, facilitates combing and enhances gloss. Provides instant results.
  •     Contains a combination of 3 oils
  •     It deeply moisturizes and nourishes
  •     Recommended after sun and sea bathing
  •     Smoothes and softens the hair
  •     It intensifies the shine
  •     It enriches the hair fiber
  •     It facilitates combing
  •     Perfectly strengthens the hair
  •     Disciplines the hair
Baobab exhibits strong antioxidant properties and prevents any damage. Contained in the mask argan oil deeply moisturizes and nourishes the band, and charitable jojoba oil softens the hair and facilitates combing.

Alfaparf Semi Di Lino Sublime Shine Lotion 12 x 13ml

£11.07 ex vat available on subscription
Alfaparf Semi Di Lino Sublime Illuminating Essential Oil ampoules are recommended for all hair types. The essential oil treatment nourishes and revitalizes the hair. Semi Di Lino Sublime formula protects the hair from harmful environmental factors and provides a radiant shine.
  • Enhance the hair radiant shine
  • Smoothen and seal the hair cuticles
  • Nourish and replenish any deficiencies in the hair fibre structure
  • Prolong the hair colour durability
  • Protect the hair from damage
Alfaparf Semi Di Lino Sublime Illuminating Essential Oil ampoules contain Urban Defence Pro technology, rich in naturally fermented sugar molecules that protect hair from environmental pollution. Additionally, a Color Fix complex prolongs the hair colour and protects it from fading, while the Shine fix complex illuminates the hair and brightens them for up to 24 hours.